Commission Structure
Tier 1 — Activity
$250
Per qualified meeting
Booked and attended meeting with a decision-maker at a target company. Zoom or in-person both count.
Tier 2 — Conversion
$500
Per trial class completed
Client has attended and paid for a trial session. BD must attend the first session to greet the client.
Tier 3 — Revenue
5%
Ongoing rev share (6 months)
5% of all revenue from that client for 6 months from trial date. Covers classes, fairs, and retreats.
Why this structure works
Tier 1 rewards activity (meetings) which the BD fully controls. Tier 2 rewards conversion which she partially controls. Tier 3 rewards long-term client value which Alice closes. This way the BD is motivated at every stage, not just waiting for the big commission.
Definitions — What Counts
Tier 1: Qualified meeting (HKD $250)
- Decision-maker title: HR Director, Head of People & Culture, HR Manager, L&D Manager, Talent Development Manager, Wellness Manager — or above. C-suite counts if they're involved in wellness decisions.
- Company size: Under 300 employees for Phase 1 (small and boutique firms). Larger firms qualify too — no upper limit.
- Meeting format: Zoom (30 min minimum) or in-person. A 5-minute WhatsApp call does not count.
- Documentation required: BD logs company name, contact name, title, date, brief meeting notes (3–5 bullets) in the shared tracker. No notes = no commission.
- Does not count: Meetings with admin staff, receptionists, or people who cannot influence a wellness purchase. Follow-up calls to an existing meeting do not generate a new commission.
Tier 2: Trial class completion (HKD $500)
- Client has paid for a trial session (at the discounted trial rate) and the session has taken place.
- BD must attend the trial session in person to greet the client and support Alice. This is required — not optional.
- If a meeting converts directly to a full package (skipping the trial), the $500 trial commission is still paid as a bonus for the meeting that generated the deal.
Tier 3: Ongoing rev share (5% for 6 months)
- Calculated on all invoiced revenue from the client, starting from the trial session date.
- Covers: recurring yoga/soundbath sessions, June wellbeing fair packages, retreat bookings — any Beans Wellness service.
- 6-month window starts from the date of the first paid trial, not from the meeting date.
- Paid monthly, at the end of each calendar month, for any invoices settled that month.
- Rev share applies only to clients that BD sourced (meeting logged in tracker). Existing Beans Wellness clients do not qualify.
Earnings Scenarios
| Scenario | Meetings | Trials | June Fair ×1 | Total est. earnings |
|---|---|---|---|---|
| Conservative | 16 × $250 = $4,000 | 4 × $500 = $2,000 | 5% × $20K = $1,000 | ~HKD $7,000 |
| Target | 30 × $250 = $7,500 | 8 × $500 = $4,000 | 5% × $60K = $3,000 | ~HKD $14,500 |
| Stretch | 40 × $250 = $10,000 | 12 × $500 = $6,000 | 5% × $100K = $5,000 | ~HKD $21,000 |
Note on ongoing rev share timing
The 5% rev share for June fairs will largely be earned in June (after the 2-month sprint ends. Confirmed: the 6-month rev share window continues to pay out after the BD engagement ends. Revenue earned during the window is honoured in full, regardless of whether the BD is still engaged.
Outreach Approach — Email vs LinkedIn
Recommended sequence (email first, then LinkedIn)
- Step 1 — LinkedIn research: Find the contact name and title. Confirm they're at the right company and current role. Note connection degree.
- Step 2 — Find work email: Most corporate emails are firstname.lastname@company.com or firstname@company.com. Try both. Tools: Hunter.io (free tier), Apollo.io, or company website "Contact" page. If unsure, email both formats — one will bounce.
- Step 3 — Email first: Cold email is less intrusive than LinkedIn DM for a first contact. Subject line should be specific: "Corporate wellness trial for [Company] team — June wellness month." Body = the outreach message (short version, 3 short paragraphs). No attachment.
- Step 4 — LinkedIn follow-up (day 3–5): If no reply to email, send a short LinkedIn DM referencing the email: "Hi [Name], I sent you an email earlier this week about a corporate wellness trial offer — just wanted to make sure it didn't land in spam. Happy to connect here too."
- Step 5 — One final follow-up (day 10): "Just circling back one last time — happy to drop this if it's not the right time." Then move on.
Finding emails for Wan Chai + Sheung Wan targets
(1) Company website → About / Team / Contact page. (2) Hunter.io — enter the company domain, it surfaces known email formats and verified addresses. (3) LinkedIn Sales Navigator (if Alice has access) — some contacts list email directly. (4) For law firms and boutiques — the general firm email (e.g. info@onclawyers.com) works fine for a first outreach, asking to be directed to the relevant person.
BD Requirements Summary
What's expected each week
- 25 outreach contacts/week — email + LinkedIn
- 5 meetings booked/week — with qualified decision-makers
- Weekly report to Alice (Friday): contacts reached, replies, meetings booked, trials confirmed. 5 bullets max in WhatsApp.
- CRM tracker updated daily — shared Google Sheet with company, contact, status, notes, date of meeting
- Attend all trial sessions — no exceptions. BD meets the client, stays for the session, gets feedback after.